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When patients find out the price at the end of the process of looking for frames and being sold lenses, they are likely to take their prescription and shop on the internet,, or not get their glasses that year at all.
With the Plus Plan, we provide reimbursements on frames and lenses, and we provide an option through VCD Labs to get complete eyewear (lenses with AR, frames, case and cloth) at a cost of just $15 to the patient, and at a fair profit to your office
It’s an almost perfect machine, but there was one piece of the puzzle they ignored – member satisfaction. With Plus Plans, your patient’s cost at time of service is affordable and your reimbursement profitable. By lowering cost at time of service payments, taking care of optometrists who recognize the benefit, and explaining this concept to business owners and decision makers, we have grown quickly in markets all over the country that we were unable to penetrate before the introduction of Plus Plans.
While it may seem like an extra step in the process, it is vitally important for us to keep the two business separate. Use of VCD Labs is strictly voluntary, it is just one of many possible options for fulfilling Plus Plans, the difference being the low prices and high quality products.
The kit is simply a starting point. It allows us to sell a complete eye wear plan where the patient knows they can get an Exam, Frames, Lenses, and AR with a very low, usually $30*, cost at time of service. This happens regardless of whether they wear single vision, bifocals or progressive lenses. This can occur while at the same time protecting the doctor’s profitabilty. The number one complaint lodged by vision plan subscribers is the high out of pocket costs at time of service. Your patients don’t understand that with most vision plans that cost is governed by the plan and that the plan takes back almost all of that money. Consumers believe that private practice doctors are higher than everyone else and even vision plan patients are starting to take their Rxs to retail locations to access their materials benefit. VCD PLUS plans answer this objection by lowering out of pocket costs for patients and when a doctor elects to use VCD Labs, their cost of goods is reduced therefore, enhancing margins.
The Complete Eyewear Kit is a tool, for your office and our vision plan to establish an entry point that all patients can afford. Patients who prefer brand names or designer styles can easily choose to upgrade their frame by paying a $40 unbundling fee. If you educate your patient about the options they have with their VCD PLUS plan you’ll build satisfaction in your service and value and also in Vision Care Direct. That’s good news since VCD pays you better than any other vision plan.
The purpose of the VCD PLUS Plans and the Complete Eyewear Kit is to help you keep patients in your office and drive profitabilty so you can take better care of your patients. If you take an approach that devalues those frames and your service it will drive patients back to poorer paying vision plans and potentially away from your office.
Vision Care Direct does not require doctors to use our lenses or our lab. We have created VCD Labs to pass the profit on to our doctor by lowering the cost of goods. If you have a source that can provide equal quality and benefit to the patient at a price that still maximizes your margin that is your choice.
* cost at time of service may vary depending on plan design. Most VCD PLUS plans have a $15 member payment at time of service on exam and a $15 member payment at time of service on materials for a total of $30.